About us

Redefining Tradition for the Modern Woman

At Esha Clothing Offical, we believe fashion is more than style — it’s identity, culture, and self-expression. Rooted in India’s rich textile heritage, our collections blend traditional craftsmanship with modern design sensibilities. Every piece is thoughtfully created to reflect elegance, comfort, and individuality. We work closely with skilled artisans to bring you clothing that tells a story — of legacy, intention, and timeless beauty. Designed for the global woman, our creations move effortlessly from tradition to today, with grace.

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Where It All Began

We are Pooja and Nirmal, husband and wife duo, part of a family with over 35 years of experience in the clothing industry—specializing in manufacturing Jalabiyas and exporting them to Gulf countries.

After the birth of my second child, continuing in my corporate job became increasingly difficult. It was during this time that we saw an opportunity to channel our deep-rooted knowledge and resources from our ancestral business into something new.
With a clear vision and passion, we launched a new vertical that focuses on creating affordable yet stylish clothing—designed to move effortlessly from home to office to moments of relaxation.

This vision gave rise to eshaclothing—a brand born out of real-life needs, aiming to bring comfort, style, and value together in every piece
But more than just a clothing brand, eshaclothing is a platform for change. With this venture, we aspire to create opportunities for mothers—especially those who want to spend precious time with their children while also earning a living. Our mission is rooted in women empowerment, offering flexibility, dignity, and financial independence to women who often have to choose between family and career.

I’m Pooja Juthani, founder of Esha Clothing Offical. Welcome to our journey!